Brand Identity
Naming, logo systems, and visual language built to hold up across every touchpoint.

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Meridian Rebrand

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

Solstice Hospitality Identity

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

Kepler Watch Co.

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

Loam Coffee Identity

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

Signal Conference Branding

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

Ferro Metalworks
Brand Identity
Naming, logo systems, and visual language built to hold up across every touchpoint.
Naming, logo systems, and visual language built to hold up across every touchpoint.

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Meridian Rebrand

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Meridian Rebrand

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Meridian Rebrand

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

Solstice Hospitality Identity

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

Solstice Hospitality Identity

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

Solstice Hospitality Identity

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

Kepler Watch Co.

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

Kepler Watch Co.

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

Kepler Watch Co.

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

Loam Coffee Identity

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

Loam Coffee Identity

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

Loam Coffee Identity

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

Signal Conference Branding

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

Signal Conference Branding

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

Signal Conference Branding

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

Ferro Metalworks

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

Ferro Metalworks

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

Ferro Metalworks