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“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Swirling sky over a golden wheat field and cypress trees.

Meridian Rebrand

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Swirling sky over a golden wheat field and cypress trees.

Meridian Rebrand

“Meridian finally feels like a challenger brand, not a spreadsheet. The team nailed a tone that's confident without being cold.”

Elyse Cormier, Head of Brand

Swirling sky over a golden wheat field and cypress trees.

Meridian Rebrand

“Our writers stopped complaining about the dashboard the day we launched. It just gets out of the way and lets the writing lead.”

Marcus Whitfield, Co-Founder

Self-portrait painting of a man with a yellow straw hat.

Northbound Editorial

“Our writers stopped complaining about the dashboard the day we launched. It just gets out of the way and lets the writing lead.”

Marcus Whitfield, Co-Founder

Self-portrait painting of a man with a yellow straw hat.

Northbound Editorial

“Our writers stopped complaining about the dashboard the day we launched. It just gets out of the way and lets the writing lead.”

Marcus Whitfield, Co-Founder

Self-portrait painting of a man with a yellow straw hat.

Northbound Editorial

“The packaging system paid for itself in the first quarter — we can launch a new SKU in days instead of months.”

Dana Okafor, Operations Director

child and woman at the gate near cabin and trees painting

Canvas Studio Packaging

“The packaging system paid for itself in the first quarter — we can launch a new SKU in days instead of months.”

Dana Okafor, Operations Director

child and woman at the gate near cabin and trees painting

Canvas Studio Packaging

“The packaging system paid for itself in the first quarter — we can launch a new SKU in days instead of months.”

Dana Okafor, Operations Director

child and woman at the gate near cabin and trees painting

Canvas Studio Packaging

“They understood Fieldnote's audience better than we did. Launch day felt inevitable by the time it arrived.”

Priya Raman, Founder

a painting of people in a boat on a river

Fieldnote Product Launch

“They understood Fieldnote's audience better than we did. Launch day felt inevitable by the time it arrived.”

Priya Raman, Founder

a painting of people in a boat on a river

Fieldnote Product Launch

“They understood Fieldnote's audience better than we did. Launch day felt inevitable by the time it arrived.”

Priya Raman, Founder

a painting of people in a boat on a river

Fieldnote Product Launch

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

a painting of a body of water surrounded by trees

Solstice Hospitality Identity

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

a painting of a body of water surrounded by trees

Solstice Hospitality Identity

“Every property now feels part of one story, but each still has its own personality. That balance was hard to imagine before we saw it.”

Julian Voss, VP Marketing

a painting of a body of water surrounded by trees

Solstice Hospitality Identity

“The site is quiet in exactly the way our buildings are. Clients tell us the work speaks before we do.”

Naomi Fischer, Principal Architect

lake near mountain during daytime

Aperture Studio Website

“The site is quiet in exactly the way our buildings are. Clients tell us the work speaks before we do.”

Naomi Fischer, Principal Architect

lake near mountain during daytime

Aperture Studio Website

“The site is quiet in exactly the way our buildings are. Clients tell us the work speaks before we do.”

Naomi Fischer, Principal Architect

lake near mountain during daytime

Aperture Studio Website

“It feels like our guides always looked this way. The map-inspired system just made sense the moment we saw it.”

Tomas Reyes, Editorial Director

herd of cow on green grass field during daytime

Wayfarer Travel Guides

“It feels like our guides always looked this way. The map-inspired system just made sense the moment we saw it.”

Tomas Reyes, Editorial Director

herd of cow on green grass field during daytime

Wayfarer Travel Guides

“It feels like our guides always looked this way. The map-inspired system just made sense the moment we saw it.”

Tomas Reyes, Editorial Director

herd of cow on green grass field during daytime

Wayfarer Travel Guides

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

photography of open field during daytime

Kepler Watch Co.

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

photography of open field during daytime

Kepler Watch Co.

“Sales doubled after launch. The storefront finally matches the precision we put into the watches themselves.”

Ingrid Sørensen, Founder

photography of open field during daytime

Kepler Watch Co.

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

person sitting on rock near sea during daytime

Loam Coffee Identity

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

person sitting on rock near sea during daytime

Loam Coffee Identity

“Customers say the bag alone makes them trust the coffee more. That's exactly the grounded feeling we wanted.”

Caleb Munroe, Owner

person sitting on rock near sea during daytime

Loam Coffee Identity

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

a painting of a person standing on a cliff overlooking the ocean

Signal Conference Branding

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

a painting of a person standing on a cliff overlooking the ocean

Signal Conference Branding

“Attendees noticed the branding before they noticed the speakers. That's the kind of problem we're happy to have.”

Renee Castillo, Event Director

a painting of a person standing on a cliff overlooking the ocean

Signal Conference Branding

“Our support tickets about 'confusing numbers' dropped to almost zero. The new flows just make sense to freelancers.”

Oscar Bianchi, Head of Product

mountains near body of water painting

Ledger Financial App

“Our support tickets about 'confusing numbers' dropped to almost zero. The new flows just make sense to freelancers.”

Oscar Bianchi, Head of Product

mountains near body of water painting

Ledger Financial App

“Our support tickets about 'confusing numbers' dropped to almost zero. The new flows just make sense to freelancers.”

Oscar Bianchi, Head of Product

mountains near body of water painting

Ledger Financial App

“Prospects keep the brochure on their desks instead of recycling it. That alone tells you it worked.”

Harriet Lowell, Studio Director

brown bare trees on snow covered ground under white clouds and blue sky during daytime

Almanac Studio Brochure

“Prospects keep the brochure on their desks instead of recycling it. That alone tells you it worked.”

Harriet Lowell, Studio Director

brown bare trees on snow covered ground under white clouds and blue sky during daytime

Almanac Studio Brochure

“Prospects keep the brochure on their desks instead of recycling it. That alone tells you it worked.”

Harriet Lowell, Studio Director

brown bare trees on snow covered ground under white clouds and blue sky during daytime

Almanac Studio Brochure

“Donations doubled the month after launch. People finally understand what we do within seconds of landing on the site.”

Sasha Bell, Executive Director

a painting of children playing on the beach

Harbor Light Nonprofit

“Donations doubled the month after launch. People finally understand what we do within seconds of landing on the site.”

Sasha Bell, Executive Director

a painting of children playing on the beach

Harbor Light Nonprofit

“Donations doubled the month after launch. People finally understand what we do within seconds of landing on the site.”

Sasha Bell, Executive Director

a painting of children playing on the beach

Harbor Light Nonprofit

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

A winding path leads to a cottage surrounded by trees.

Ferro Metalworks

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

A winding path leads to a cottage surrounded by trees.

Ferro Metalworks

“The new mark looks like it belongs on the shop floor, not just a business card. Customers notice the difference.”

Marco Alvez, Founder

A winding path leads to a cottage surrounded by trees.

Ferro Metalworks

“Online orders now outpace walk-ins. The site feels as considered as the arrangements themselves.”

Fiona Marsh, Owner

a painting of a grassy field with trees

Bramble & Co. Florist

“Online orders now outpace walk-ins. The site feels as considered as the arrangements themselves.”

Fiona Marsh, Owner

a painting of a grassy field with trees

Bramble & Co. Florist

“Online orders now outpace walk-ins. The site feels as considered as the arrangements themselves.”

Fiona Marsh, Owner

a painting of a grassy field with trees

Bramble & Co. Florist

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